If you’re a Canadian brand or influencer looking to tap into the Philippines market via Snapchat in 2025, knowing the ad rates inside out is your first step. As of early June 2024, Snapchat’s ad scene in the Philippines is heating up, and getting your budget right can make or break your campaign. Whether you’re a Toronto-based marketer or a Vancouver influencer, this guide spills the beans on everything from ad format costs to local payment tips—all wrapped in a practical, no-fluff style.
📢 Marketing Trends in Canada and the Philippines Snapchat Scene
Canada’s social media marketing landscape has been evolving fast, especially in the last six months. Canadian brands like Lululemon and Shopify have upped their influencer game, often paying close attention to emerging markets like the Philippines. Why? Because the Philippines is a Snapchat hotspot with a young, mobile-savvy population. Snapchat’s quick, visual-first content fits perfectly with Filipino youth culture, making it ripe for advertisers who want engagement, not just impressions.
Canadian advertisers are also savvy about payment methods. Using Canadian dollars (CAD) for ad spend is standard, but when targeting the Philippines, currency conversion and local payment gateways can impact your ROI. Luckily, platforms like BaoLiba streamline this by bridging the payment gaps and localising the whole experience.
📊 Philippines Snapchat 2025 Full-Category Advertising Rate Table Overview
Here’s the real juice. Snapchat ad rates in the Philippines vary by ad format, targeting options, and campaign objectives. Based on the latest data from Q1 2025, here’s a snapshot of what you’re looking at (all prices roughly converted to CAD):
| Ad Format | Average CPM (Cost Per Mille) | Estimated CPC (Cost Per Click) | Notes |
|---|---|---|---|
| Snap Ads (Full-screen Video) | $5.00 – $7.50 | $0.30 – $0.50 | Best for brand awareness & reach |
| Story Ads | $4.00 – $6.00 | $0.25 – $0.40 | Great for engagement and storytelling |
| Collection Ads | $6.00 – $8.00 | $0.40 – $0.60 | Ideal for eCommerce and product promos |
| AR Lenses | $7.00 – $10.00 | N/A | Higher cost but huge engagement |
| Commercials (6-second ads) | $8.00 – $12.00 | N/A | Premium placement, high impact |
Note: CPM = Cost per 1,000 impressions; CPC = Cost per click
Canadian advertisers should budget around CAD 5-12 per 1,000 impressions depending on format and targeting. For example, if you’re a Toronto-based retailer testing a Snapchat Story Ad campaign targeting Filipino millennials, expect to pay roughly CAD 5-6 CPM.
💡 Practical Tips for Canadian Advertisers Targeting the Philippines on Snapchat
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Localise Creatives: Filipino Snapchat users dig content that speaks their language—literally and culturally. Collaborate with local Filipino influencers or content creators to keep your ads relatable.
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Payment & Currency: Use platforms like BaoLiba to handle currency exchange and local payment compliance. Paying in CAD directly can be tricky due to conversion fees if you go solo.
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Leverage Influencers: Canadian brands often partner with Filipino influencers who have strong Snapchat followings. Someone like Janina Vela (one of the country’s top Snapchat creators) can amplify your reach and authenticity.
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Target Smartly: Use Snapchat’s geo-targeting to focus on key Philippine cities like Manila, Cebu, or Davao, where Snapchat usage is highest.
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Test & Iterate: Start small with a few ad formats and monitor your CPM and CPC closely. Snapchat’s ad manager offers real-time insights, so tweak your campaigns to get the best bang for your buck.
📊 People Also Ask
What is the average Snapchat ad rate in the Philippines for Canadian advertisers in 2025?
Snapchat ad rates in the Philippines for Canadian advertisers range from roughly CAD 5 to CAD 12 per 1,000 impressions, depending on ad format and targeting. Story Ads and Snap Ads tend to be on the lower end, while AR Lenses and Commercials command a premium.
How do Canadian marketers pay for Snapchat ads targeting the Philippines?
Most Canadian advertisers use third-party platforms like BaoLiba to manage payments in CAD, handle currency conversion, and ensure smooth transactions with Philippine-based ad inventory. Direct payments in CAD to Snapchat Philippines accounts may incur extra fees or complications.
Which Snapchat ad format works best for brands targeting the Philippines?
Full-screen Snap Ads and Story Ads are the most cost-effective for brand awareness and engagement. For eCommerce brands, Collection Ads perform well. AR Lenses, while pricier, are great for campaigns focused on high engagement and viral reach.
❗ Risks and Considerations for Canadian Advertisers
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Regulatory Compliance: Always check both Canadian and Philippine advertising regulations. For instance, Canadian anti-spam and privacy laws (CASL) can affect how you collect and use data even when advertising abroad.
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Currency Fluctuations: The Philippine peso can be volatile against the Canadian dollar. Budget for possible rate changes when planning long campaigns.
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Cultural Sensitivity: Avoid generic content. Filipino audiences appreciate culturally relevant storytelling—miss this and your ad might flop.
Final Thoughts
Snapchat advertising in the Philippines for Canadian brands is a promising play in 2025, especially given the platform’s grip on younger demographics. The ad rates are competitive but require smart localisation and payment strategies to maximise ROI. Tap into local influencers, focus on engaging ad formats, and keep an eye on currency and legal nuances.
BaoLiba will continue updating Canada’s influencer marketing trends and cross-border advertising insights. Stay tuned for more practical guides to help you crush it globally.
