If you’re a Canadian advertiser or content creator looking to crack the Singapore market on TikTok in 2025, knowing the local ad rates is your first power move. Singapore’s TikTok scene is buzzing with opportunity, but how much does it really cost to run ads across all categories? And how does that compare to what we’re used to here in Canada? Let’s dive into the nitty-gritty of Singapore TikTok full-category advertising rates and break it down with a no-BS, practical lens for the Canadian market.
📢 Marketing Trends as of June 2025 in Canada and Singapore
As of June 2025, TikTok is no longer just the playground for Gen Z dances and viral memes. It’s a serious marketing channel for brands in Canada and Singapore alike. Canadian companies like Lululemon and Shopify have been expanding their influence on TikTok, leveraging local influencers and creators to build authentic engagement.
Singapore, with its tech-savvy population and high internet penetration, is a prime target for Canadian advertisers wanting to test Asia-Pacific waters. The city-state’s TikTok user base is growing fast, and advertisers are keen to tap into categories ranging from beauty and fashion to tech gadgets and food delivery.
Canada-based brands looking to advertise in Singapore must keep in mind currency differences (SGD vs CAD), local payment methods preferred by Singaporean businesses, and compliance with both Canadian and Singaporean advertising standards. It’s a cross-border hustle, but the rewards can be massive if done right.
📊 Singapore TikTok 2025 Full Category Ad Rates Breakdown
Here’s the lowdown on Singapore TikTok ad rates across major categories, converted roughly to Canadian dollars (CAD) for your quick comparison. Note that rates can fluctuate based on targeting precision, ad format, and campaign duration.
| Category | Estimated CPM (CAD) | Estimated CPC (CAD) | Notes |
|---|---|---|---|
| Fashion & Beauty | $12 – $18 | $0.40 – $0.70 | Highly competitive, influencer collaborations common |
| Food & Beverage | $10 – $15 | $0.35 – $0.60 | Perfect for F&B delivery brands like GrabFood |
| Tech & Gadgets | $14 – $20 | $0.50 – $0.80 | Early adopters and gadget lovers dominate |
| Travel & Tourism | $11 – $16 | $0.40 – $0.65 | Post-pandemic recovery driving demand |
| Finance & Insurance | $15 – $22 | $0.55 – $0.90 | Strict ad policies, but lucrative audience |
| Education & eLearning | $9 – $14 | $0.30 – $0.55 | Growing interest in online courses and skills |
How does this compare with Canada?
Canadian TikTok ad rates generally sit a bit higher in categories like Finance and Tech because of localized competition and stricter compliance. For instance, Canadian Finance ads can run as high as $25 CPM due to tighter regulations and trust building requirements.
💡 Practical Tips for Canadian Advertisers Targeting Singapore TikTok
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Currency & Payments: Singapore uses the Singapore Dollar (SGD), so factor in currency exchange fees and bank transfer timelines. PayPal and Stripe are widely accepted for ad payments, but some local brands prefer direct bank transfers through DBS or OCBC.
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Localized Creative: Singapore’s audience is diverse: English, Mandarin, Malay, and Tamil speakers. While English dominates, sprinkling in local slang or cultural references can boost engagement.
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Influencer Partnerships: Connect with Singaporean TikTok creators like Naomi Neo and Dee Kosh who have strong local followings. Canadian brands can leverage BaoLiba’s platform to scout talent and negotiate fair rates.
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Legal Compliance: Both Canada and Singapore have strict ad regulations regarding data privacy and truth in advertising. Double-check your ad content for compliance with Singapore’s Personal Data Protection Act (PDPA) and Canada’s CASL (Canada’s Anti-Spam Legislation).
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Campaign Measurement: Use TikTok’s native analytics but also integrate with third-party Canadian marketing tools like HubSpot or Hootsuite for a full 360° view of performance across regions.
📊 People Also Ask
What is the average TikTok ad CPM in Singapore for 2025?
As of June 2025, the average CPM on Singapore TikTok ads ranges from $10 to $22 CAD depending on the category and targeting specifics.
How do Singapore TikTok ad rates compare to Canada’s?
Singapore’s rates tend to be slightly lower in entertainment and food sectors but can be competitive in finance and tech. Canadian advertisers should expect to pay a premium in Canada due to strict regulations and market saturation.
Can Canadian brands use TikTok influencers in Singapore?
Absolutely. Partnering with Singaporean TikTok creators is a proven way to boost local appeal. Platforms like BaoLiba make it easy to find and collaborate with influencers in Singapore while managing cross-border payments and contracts.
❗ Risk Reminders for Canadian Advertisers
- Watch out for currency volatility — the SGD/CAD rate can shift, impacting budgets.
- Always vet influencers thoroughly; cultural mismatches can backfire.
- Stay updated on both Canadian and Singaporean ad law changes; what’s kosher here might not fly there.
- Beware of TikTok’s evolving ad policies—especially around financial products and health claims.
BaoLiba will keep updating the Canada-Singapore TikTok marketing landscape and ad rate trends. Stay tuned with us for the freshest intel and practical tips to crush your cross-border campaigns.
