So you’re a Canadian brand or influencer itching to crack the Indonesia market via Pinterest in 2025? You’re in the right spot. Let’s cut through the fluff and get you the lowdown on Pinterest ad rates across all categories in Indonesia — one of Southeast Asia’s hottest digital playgrounds right now.
As of 2025-07-14, Pinterest’s presence in Indonesia is booming, and savvy Canadian advertisers are keen to tap into this massive audience. But here’s the kicker: ad rates vary widely depending on your campaign goals, category, and placement. Plus, understanding local payment methods, cultural nuances, and compliance rules is key to not blowing your budget or reputation.
Ready to dive in? Let’s break down the full-category Indonesia Pinterest ad rates, plus real talk on how you, a Canadian advertiser or influencer, can navigate this market like a boss.
📊 Indonesia Pinterest Advertising Landscape in 2025
Pinterest isn’t just a scrapbooking app anymore. In Indonesia, it’s become a go-to platform for lifestyle inspiration, DIY projects, fashion, and e-commerce discovery. For Canadian brands and creators, Indonesia offers a fresh audience hungry for culturally relevant content — but you gotta get your ad game tight.
Unlike Canada, where payment is mostly straightforward with credit cards and Interac e-Transfers, Indonesia favours local e-wallets like GoPay and OVO, plus bank transfers. So, if you’re running cross-border campaigns, integrating these payment options or working with local agencies who do is a must.
💡 Full-Category Advertising Rate Table for Indonesia Pinterest 2025
Here’s what you can expect for ad rates in Indonesian Rupiah (IDR), with Canadian dollar (CAD) estimates based on current exchange rates (1 CAD ≈ 11,000 IDR). Rates fluctuate based on ad format (Promoted Pins, Video Pins, Shopping Ads), audience targeting, and bidding models.
| Category | CPM (Cost per 1000 Impressions) | CPC (Cost per Click) | CPL (Cost per Lead) | CAD Estimate CPM | CAD Estimate CPC | CAD Estimate CPL |
|---|---|---|---|---|---|---|
| Fashion & Beauty | 20,000 – 35,000 IDR | 1,500 – 3,000 IDR | 30,000 – 50,000 IDR | $1.80 – $3.20 | $0.14 – $0.27 | $2.70 – $4.50 |
| Home & Garden | 15,000 – 25,000 IDR | 1,200 – 2,500 IDR | 25,000 – 40,000 IDR | $1.35 – $2.30 | $0.11 – $0.23 | $2.25 – $3.60 |
| Food & Drink | 18,000 – 30,000 IDR | 1,400 – 2,800 IDR | 28,000 – 45,000 IDR | $1.60 – $2.70 | $0.13 – $0.25 | $2.55 – $4.10 |
| Travel & Leisure | 22,000 – 38,000 IDR | 1,600 – 3,200 IDR | 35,000 – 55,000 IDR | $2.00 – $3.45 | $0.15 – $0.29 | $3.20 – $5.00 |
| Tech & Gadgets | 25,000 – 40,000 IDR | 1,800 – 3,500 IDR | 40,000 – 60,000 IDR | $2.25 – $3.65 | $0.16 – $0.32 | $3.65 – $5.50 |
| Health & Wellness | 18,000 – 30,000 IDR | 1,300 – 2,700 IDR | 30,000 – 48,000 IDR | $1.60 – $2.70 | $0.12 – $0.25 | $2.70 – $4.35 |
Rates are approximate and based on aggregated data from the first half of 2025.
📢 What Does This Mean for Canadian Advertisers?
If you’re a Canadian brand like Lululemon or a home décor influencer on the rise, targeting Indonesia Pinterest users can be a game-changer. But remember:
- The ad rates are generally cheaper than in Canada, making Indonesia a high ROI opportunity if you localize well.
- Payment gateways are different — you’ll likely use USD or CAD to fund campaigns via international platforms, but integrating local payment options boosts conversion.
- Cultural content matters. Indonesian Pinterest users vibe with local trends, modest fashion, and eco-conscious products. Canadian brands should collaborate with Indonesian influencers or agencies like Sociabuzz or KapanLagi Network to nail authenticity.
💡 Insider Tips for Canadian Influencers & Brands
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Leverage Pinterest Shopping Ads: Indonesian users are increasingly shopping directly through Pinterest. Brands like Canadian apparel startup Frank And Oak have seen success by syncing product catalogs.
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Test Video Pins: Video content is king in Indonesia. Short, engaging clips work better than static images, especially in categories like travel and food.
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Use Geo & Interest Targeting: Pinpoint cities like Jakarta and Surabaya, and layer with interest targeting to avoid wasting impressions on uninterested users.
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Mind Legal & Cultural Compliance: Indonesia has strict advertising laws on health claims and modesty. Consult local legal experts or agencies to avoid pitfalls.
📊 People Also Ask
What are the average Pinterest ad rates in Indonesia compared to Canada?
Pinterest ad rates in Indonesia are roughly 30-50% lower than in Canada, making it a cost-effective market to test. However, expect higher rates in premium categories like tech and travel.
Can Canadian advertisers pay directly in Indonesian Rupiah?
No, most international platforms bill in USD or CAD. However, partnering with local agencies or using local payment methods can smooth campaign management and improve user trust.
How do I find Indonesian influencers for Pinterest collaborations?
Look for agencies like Sociabuzz or KapanLagi Network, or use platforms like BaoLiba that offer cross-border influencer matchmaking tailored for markets like Indonesia.
❗ Final Thoughts
Indonesia’s Pinterest scene in 2025 is a goldmine for Canadian advertisers and influencers ready to think global but act local. With ad rates that won’t break the bank and a rapidly growing user base, it’s prime time to dive deep — just make sure you’re armed with local insights, smart payment strategies, and cultural know-how.
BaoLiba will keep you posted on the latest Canada-Indonesia influencer marketing trends and ad rates. Stay tuned, and happy pinning!
