For Canadian advertisers and influencers looking to expand their digital footprint down under, understanding Australia’s Snapchat ad rates in 2025 is key. As of June 2025, the social media landscape is evolving fast, and Snapchat remains a prime spot for youth-centric campaigns. This breakdown dives into the full-category advertising rates on Snapchat in Australia, with a sharp eye on how Canadian businesses and creators can best navigate this market.
📢 Why Snapchat Australia Matters for Canadian Advertisers
Snapchat’s appeal in Australia is strong among the 13-34 demographic, similar to Canada’s younger crowd. Brands like Telstra and Aussie startups are leveraging Snapchat’s immersive ad formats to build engagement. For Canadian marketers, this means a familiar playground but with local twists — from payment methods in Australian dollars (AUD) to compliance with the Australian Competition and Consumer Commission (ACCC) rules.
Canada-based advertisers will find it straightforward to work with Australian Snapchat through platforms like BaoLiba, which facilitate cross-border influencer marketing and streamline payments in Canadian dollars (CAD), eliminating currency hassles.
📊 2025 Australia Snapchat Ad Rates Breakdown
Here’s the latest snapshot of Snapchat ad rates across categories in Australia. These figures are averages and can fluctuate depending on targeting, seasonality, and content quality:
| Ad Format | Rate (AUD) Per 1,000 Impressions (CPM) | Typical Campaign Cost Range (AUD) |
|---|---|---|
| Snap Ads (Full Screen Video) | 25 – 45 | 5,000 – 50,000+ |
| Sponsored Lenses | 50 – 120 | 10,000 – 150,000+ |
| Sponsored Geofilters | 15 – 40 | 2,000 – 30,000 |
| Story Ads | 20 – 40 | 3,000 – 40,000 |
| Commercials (6 sec) | 40 – 70 | 15,000 – 100,000+ |
Note: Rates are generally higher in metro areas like Sydney and Melbourne due to denser user bases and higher competition.
💡 How Canadian Brands Can Navigate Snapchat Australia Ad Rates
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Leverage Local Influencers: Aussie influencers on Snapchat often bundle Sponsored Lenses or Story Ads with organic content, creating authentic engagement. Canadian companies can team up via BaoLiba to tap into creators like ‘Jess from Sydney’ or ‘Melbourne’s Tech Hunter’ who resonate well with Gen Z and Millennials.
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Payment & Currency: Using BaoLiba’s platform, Canadian advertisers pay in CAD, avoiding forex conversion headaches. This simplifies budgeting when managing campaigns that straddle two currencies.
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Compliance & Culture: Australian advertising laws require transparency and honest endorsements — much like Canada’s Competition Bureau rules. Always ensure influencer partnerships disclose sponsorships clearly to maintain trust and avoid penalties.
📊 Comparing Snapchat Ad Rates Between Australia and Canada
For context, Canadian Snapchat ad CPMs hover between CAD 20 to 50 depending on format and targeting. Australia’s rates in AUD are roughly equivalent when converted, but with a few nuances:
- Australian campaigns often lean more heavily on Sponsored Lenses due to local brand preferences.
- Seasonal spikes in Australia coincide with events like Australia Day and AFL Grand Final week, impacting ad costs.
- Canadian brands entering Australia should budget a bit more for premium placements in urban hubs.
📈 2025 June Snapshot: Marketing Trends in Canada and Australia
As of June 2025, Canadian marketers are doubling down on cross-border influencer partnerships, and Australia is a hot target. The trend is clear: immersive formats like Sponsored Lenses are driving the most engagement and justify the higher price tags. Canadian brands such as Roots and Lululemon have tested Snapchat in Australia with promising ROI, blending local storytelling with Canadian values.
People Also Ask
What are the average Snapchat ad rates in Australia for 2025?
Snapchat ad CPMs in Australia for 2025 range from AUD 15 for Geofilters to AUD 120 for Sponsored Lenses, with full-screen Snap Ads averaging between AUD 25 to 45 CPM.
How can Canadian advertisers pay for Snapchat ads in Australia?
Most Canadian advertisers use platforms like BaoLiba that allow payment in Canadian dollars, simplifying cross-border transactions and currency exchange.
Are Snapchat influencer collaborations popular in Australia?
Absolutely. Australian influencers often bundle Snapchat ads with organic content for better engagement, making influencer collaborations a smart move for Canadian brands entering the market.
❗ Final Thoughts for Canadian Advertisers
If you’re a Canadian brand or content creator looking to crack the Australian Snapchat market in 2025, understanding the full-category ad rates and local nuances is non-negotiable. Budget wisely for premium ad formats like Sponsored Lenses and Story Ads, work with Aussie influencers who get their audience, and leverage payment platforms that make cross-border deals painless.
BaoLiba will continue updating Canada’s influencer marketing trends, keeping you ahead of the curve. Stay tuned and let’s grow global together.
