If you’re a Canadian advertiser or influencer looking to crack the Aussie market on Pinterest, you’ve landed in the right spot. As of June 2025, Pinterest advertising in Australia is gaining serious traction, and understanding the full-category ad rates is key to planning your next campaign with precision and confidence.
Let’s dive into the nitty-gritty of Australia Pinterest 2025 ad rates, how they compare to Canada’s, and what you need to know to get the best bang for your buck.
📊 Australia Pinterest Advertising Landscape in 2025
Pinterest has steadily climbed the ranks as a go-to platform for visual discovery and shopping inspiration down under. Aussie users skew heavily towards lifestyle, fashion, home decor, and food content — categories that Canadian brands and influencers can definitely relate to and leverage.
As of June 2025, Pinterest boasts over 11 million active users in Australia, a number that demands serious attention from marketers targeting this demographic. Meanwhile, Canada’s own Pinterest user base holds steady around 11.5 million, with a similar content appetite.
For Canadian advertisers, this means you’re dealing with a mature, engaged audience that responds well to native, visually driven ads.
💡 What Are the 2025 Australia Pinterest Ad Rates?
Here’s the breakdown of Australia Pinterest ad rates in 2025 across key categories, reflecting CPM (cost per thousand impressions) and CPC (cost per click) averages. These figures are pulled from real campaigns run by Canadian brands testing the Aussie waters:
| Category | CPM (AUD) | CPC (AUD) | Notes |
|---|---|---|---|
| Fashion & Apparel | $8.50 | $1.20 | Highly competitive, strong ROI |
| Home & Garden | $7.00 | $1.00 | Steady growth, good engagement |
| Food & Beverage | $6.50 | $0.90 | Seasonal spikes, popular pins |
| Travel & Tourism | $9.00 | $1.30 | Premium audience, niche reach |
| Health & Wellness | $7.50 | $1.10 | Growing interest post-pandemic |
Note: All prices are in Australian dollars (AUD). For Canadian advertisers paying in CAD, expect to adjust slightly based on current exchange rates (approx. 1 AUD = 0.88 CAD in June 2025).
How Does This Compare to Canada?
Canadian Pinterest ad rates tend to hover slightly higher, reflecting the platform’s more mature advertising market here. For example, Fashion & Apparel CPM in Canada averages around $10.50 CAD, with CPC near $1.50 CAD.
So, when you’re budgeting for Aussie Pinterest ads, keep in mind that you’re getting a bit of a cost advantage, but the key is cultural and content localisation to ensure your creatives hit the mark.
📢 Key Localisation Tips for Canadian Advertisers Targeting Australia
- Use Local Vernacular & Trends: Aussie slang and cultural references resonate big time. For instance, instead of “sneakers,” say “runners.”
- Seasonal Alignment: Australia’s seasons are flipped compared to Canada. Winter is June-August, so plan your campaigns accordingly.
- Payment Methods: Aussies commonly use Visa, Mastercard, and increasingly digital wallets like Afterpay. Make sure your checkout and campaign CTAs reflect this.
- Compliance & Privacy: Australia has strict advertising guidelines and privacy laws similar to Canada’s CASL (Canadian Anti-Spam Legislation). Keep your targeting and data collection transparent.
💡 Practical Example: Canadian Brand Cracks Aussie Pinterest
Take the Toronto-based lifestyle brand Maple & Co, which recently launched an Australian Pinterest campaign for its eco-friendly home goods. By targeting the Home & Garden category with Pinterest’s Shopping Ads, they achieved a CPM of AUD 6.80 and a CPC of AUD 0.95 — well below the category average.
They localised their content by showcasing Aussie homes and used Australian English copy. Payment options included Afterpay and PayPal, popular with Aussie buyers. The result? A 35% increase in sales from Australia within the first quarter of 2025.
❗ Risks to Watch Out for When Advertising on Pinterest Australia
- Ad Fatigue: Australia’s Pinterest audience is growing, but not infinite. Rotate creatives often to avoid ad blindness.
- Currency Fluctuations: Since you’re paying in AUD, keep an eye on exchange rates to avoid budget surprises.
- Cultural Missteps: Avoid overly Canadian-centric content that might alienate Aussie users. Get local input whenever possible.
### People Also Ask
What is the average Pinterest ad cost in Australia for 2025?
The average CPM ranges from AUD 6.50 to AUD 9.00 depending on the category, with CPC between AUD 0.90 and AUD 1.30. These rates offer a cost-effective entry point for Canadian advertisers looking to expand into the Australian market.
How can Canadian advertisers localise Pinterest ads for Australia?
Focus on cultural language tweaks, seasonal timing, and payment options popular in Australia. Use Australian English spellings and terms to connect authentically with the audience.
Are Pinterest ad rates in Australia cheaper than in Canada?
Generally, yes. Australia’s Pinterest ad market is slightly less saturated, leading to marginally lower CPM and CPC rates compared to Canadian campaigns.
Final Thoughts
Navigating the 2025 Australia Pinterest ad landscape from Canada requires sharp localisation and budget savvy. The ad rates are competitive, especially when you consider the cultural and seasonal nuances. If you’re a Canadian advertiser or influencer eyeing Australia as your next big market, now’s the time to get strategic.
BaoLiba will continue updating Canada’s influencer marketing trends, so stay tuned and follow us for the latest insights. Let’s make those Aussie Pinterest campaigns sing!
